Outsourcing can save costs and accelerate growth, but what if the talent isn’t up to par?
A founder’s biggest nightmare is investing in outsourced hires only to find out they:
- Lack the skills they claimed to have
- Don’t align with the company’s work ethic and culture
- Struggle with deadlines and responsiveness
- Deliver subpar results, requiring rework and additional training
This is a real concern. According to McKinsey, 30-50% of outsourcing partnerships fail due to misalignment of expectations. (McKinsey & Co.)
But that doesn’t mean outsourcing is flawed - it means founders need a smarter hiring approach.
How to Ensure You Get the Right People
The best outsourcing relationships start before the hire. Here’s what successful founders do to make sure they get top-performing talent:
- Use a Provider That Pre-Screens Talent
- The best outsourcing firms don’t just match resumes to job descriptions - they conduct rigorous vetting for skills, reliability, and cultural fit.
- Instinct, for example, uses a multi-step selection process to ensure only the top 2% of talent is presented to clients.
- Test Before You Commit
- Never lock yourself in to a long-term contract before testing out your provider and their hires. Instinct, for example, offers a 2 week free trial and flexible-forever contracts.
- If you’re hiring a marketer, have them run a real campaign. If it’s a developer, ask them to debug an actual piece of code.
- Set Up Clear Expectations & KPIs
- Instead of vague goals, define clear KPIs like:
- Response time within 24 hours
- 90%+ quality score on deliverables
- At least three proactive suggestions per quarter
- Ensure Cultural Alignment
- A great hire is more than just technical skill. They need to align with your company’s work style, communication preferences, and values.
- Regular Check-Ins & Performance Reviews
- Schedule weekly or biweekly check-ins to address roadblocks and maintain accountability.
Good Outsourcing Starts with Good Hiring
Outsourcing doesn’t have to be a gamble. By setting clear expectations, rigorously vetting talent, and creating structured performance management, founders can build an outsourced team that delivers beyond expectations.
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